We asked our teachers for some feedback on the advert and they had good suggestions that we were keen to change. They said that we should use a different image as we had used the same image as the DVD cover, and it would be nice to use a variety so we’ve used an image from the same shoot but this time next to a tree, we thought this looked more effective. They said that the middle text ‘music made a man of me’ is quite dull and needs to be bolder so we edited this and made the white outline bolder and the actual black text bolder, this made an instant better visual look. Also the text at the top of the page is black and they said it is difficult to see, as the background is busy and slightly blends in. Also the ‘25th November’ font wasn’t appropriate and didn’t go with our artist theme so we changed it into a font which we have throughout to keep the theme, they also said that this text looks unprofessional as the white box is still around so we used the magic tool to remove it. The text still didn’t stand out so we added an effect which made it white and fuzzy around the edge of the text so the text is dominant from the background.
We thought the whole advert was missing something then thought we would add one more thing by adding store logo’s at where the viewer can find the album and put them in the bottom right hand corner.
Wednesday, 25 November 2009
Final drafts of DVD Cover/Inside of DVD Cover and Music Advert
DVD COver-
Music Advert-
Inside of DVD Cover-
Music Advert-
Inside of DVD Cover-
Analysis of Music Adverts
50 Cent Music Advert
This music advert is quite masculine based where you can see the back of 50Cent showing off all his muscles. His tattoo ‘South Side’ shows what kind of character he is as it’s quite a gangster expression from a poorer background. You can see this music advert also advertises the film ‘Get Rich or Die Trying’ as the music is from the soundtrack of the film. Having the gun in the back of his trousers gives off what kind of film it is, showing violence.
Colby O’Donis Music Advert
This advert is quite simplistic yet quite effective. I like the flowing theme of the colour red, it gives off the impression that he’s quite a ladies man with the look in his eye he’s giving as the medium of shot lets you see his facial expression well. The position of his hands give off that he’s thinking about something which reflects on what the advert title is saying ‘What U Got’, as if to make out ‘Are you better than me?’ sort of expression.
Tinchy Stryder Music Advert
This advert is brightly coloured with a simplistic black background to make it stand out more and eye catching to the audience. This advert gives the theme of an RnB genre of music as the bright colours reflect a dance floor feeling to brighten the mood. You can see stars editied into his sunglasses which links with what his jumper saying ‘Star’ to give off he that he’s a true popstar and has ‘Star Quality’.
Rihanna Music Advert
This is quite a simplistic advert as well, but where as this is because the image is a close up of Rihanna which is taking most of the room up. The theme is quite a natural look with neutral colours of yellow and white. It doesn’t have a lot of information on it but I suppose this is a good thing as it gets straight to the point and gives all the information you need.
Wretch 24 Music Advert
This music advert gives off a masculine based audience as well, with the blue sketchy background, which is almost graffiti like. I like how the artist links with the background as his hands have the cartoon effect on too which creates a strong theme for the poster. The genre of this advert is RnB/Rap as the artist is holding a diamond cross necklace out of his pocket showing he likes to have ‘Bling’ which gives off the gangster impression.
This music advert is quite masculine based where you can see the back of 50Cent showing off all his muscles. His tattoo ‘South Side’ shows what kind of character he is as it’s quite a gangster expression from a poorer background. You can see this music advert also advertises the film ‘Get Rich or Die Trying’ as the music is from the soundtrack of the film. Having the gun in the back of his trousers gives off what kind of film it is, showing violence.
Colby O’Donis Music Advert
This advert is quite simplistic yet quite effective. I like the flowing theme of the colour red, it gives off the impression that he’s quite a ladies man with the look in his eye he’s giving as the medium of shot lets you see his facial expression well. The position of his hands give off that he’s thinking about something which reflects on what the advert title is saying ‘What U Got’, as if to make out ‘Are you better than me?’ sort of expression.
Tinchy Stryder Music Advert
This advert is brightly coloured with a simplistic black background to make it stand out more and eye catching to the audience. This advert gives the theme of an RnB genre of music as the bright colours reflect a dance floor feeling to brighten the mood. You can see stars editied into his sunglasses which links with what his jumper saying ‘Star’ to give off he that he’s a true popstar and has ‘Star Quality’.
Rihanna Music Advert
This is quite a simplistic advert as well, but where as this is because the image is a close up of Rihanna which is taking most of the room up. The theme is quite a natural look with neutral colours of yellow and white. It doesn’t have a lot of information on it but I suppose this is a good thing as it gets straight to the point and gives all the information you need.
Wretch 24 Music Advert
This music advert gives off a masculine based audience as well, with the blue sketchy background, which is almost graffiti like. I like how the artist links with the background as his hands have the cartoon effect on too which creates a strong theme for the poster. The genre of this advert is RnB/Rap as the artist is holding a diamond cross necklace out of his pocket showing he likes to have ‘Bling’ which gives off the gangster impression.
Tuesday, 24 November 2009
Analysis of similar videos
Dirty Funk- Steve Appleton
This video is very performace based where throughout the vide you see Steve Appleton on stage giving a performace to an audience. The use of lighting is very effective making it look more ‘funky’ which relates to the song title. It’s quite an upbeat pase of music which is why there are so many straight cuts to make the video quite fast pased and flashy to go with the song beat. When you see the audience you mostly only see females dancing and having a laugh, which shows Steve Appleton being quite loved by a female target audience as he has the ‘Popstar’ look which can be quite appealing. I like how half way through the audio cuts off to make out as though it’s a live show he’s performing and that there’s a sigh of “awww” from the audience showing how much they love him.
City Won’t Sleep Tonight- Steve Appleton
This video has more of a narrative aspect compared to ‘Dirty Funk’ but also has some performance based shots in the video aswell. When he’s performing it’s more casual as there’s some tracking shots of him just walking down th street singing which shows quite a relaxed and casual atmosphere to the video. There are also some stronger performace shots where he’s on top of the roof and you can see buildings in the background setting a more scenic view for the audience and showing the city life which links with the song title. Steve Appleton is once again having a female character flirting with him showing the narrative side of the video coming through, which show’s hes a ladies man as he gets in the car with three other girls.
This video is very performace based where throughout the vide you see Steve Appleton on stage giving a performace to an audience. The use of lighting is very effective making it look more ‘funky’ which relates to the song title. It’s quite an upbeat pase of music which is why there are so many straight cuts to make the video quite fast pased and flashy to go with the song beat. When you see the audience you mostly only see females dancing and having a laugh, which shows Steve Appleton being quite loved by a female target audience as he has the ‘Popstar’ look which can be quite appealing. I like how half way through the audio cuts off to make out as though it’s a live show he’s performing and that there’s a sigh of “awww” from the audience showing how much they love him.
City Won’t Sleep Tonight- Steve Appleton
This video has more of a narrative aspect compared to ‘Dirty Funk’ but also has some performance based shots in the video aswell. When he’s performing it’s more casual as there’s some tracking shots of him just walking down th street singing which shows quite a relaxed and casual atmosphere to the video. There are also some stronger performace shots where he’s on top of the roof and you can see buildings in the background setting a more scenic view for the audience and showing the city life which links with the song title. Steve Appleton is once again having a female character flirting with him showing the narrative side of the video coming through, which show’s hes a ladies man as he gets in the car with three other girls.
Theorist- Andrew Goodwin/John Stewart
Beyonce- Diva
A media theorist who has a composed set of ideas believes can be applied to any music video.
Andrew Goodwin is a theorist who believes music videos demonstrate genre characteristics. He feels that the band/artists should have many close ups of themselves so it creates an attraction to the audience, For example if it was a Rock Music video Goodwin thinks they should have a stage performance of the band. Goodwin believes that there should be a relationship between the lyrics/visuals and the music/visuals as this makes a music video flow better.
I have chosen the song Diva by Beyonce as i think this video links well with Goodwin’s theory but also challenges it in someways.
In Beyonce’s music video it demonstrates many genre characteristics from her stage performance which is shown mostly all the way through the video which shows it’s a strong point of the video. Although Beyonce is dancing with two other girls, they’re positioned behind Beyonce showing that there less important putting all the focus on Beyonce, even the costumes show this as Beyonce is wearing all black where as the two other girls are wearing black and white, which makes Beyonce the unique one out of three.
Goodwin believes the deamand of record labels their should be lots of close-ups of the artisit as this is what they look for. As Beyonce is performing the camera zooms in on her proving she’s the main focus point in the video letting the audience see close ups of their favourtie artist which premotes the artist.
This video only has one relationship with visuals and lyrics where the lyrics says ‘Diva’s getting money, if you aint got no money then you got nothing on me’ showing Beyonce holding a fan made out of a money showing she’s a true ‘Diva’ and has pleanty of money to go around, and that she’s better than everyone else.
There is no reference to the notion of looking (screens within screens) this is prehaps because the video has no real storyline and is mostly performanced based which has resulted in the video just being a dance routine the whole way through.
As Beyonce is a very unique artist her video has no intertextual reference with other video’s. Beyone loves performing and premotes herself as a true female character as she only has female dancers and band members. She loves to have a strong performance based music video and has the often deep and emotional storyline in some others.
John Stewart is another theorist who believes that the majority of visual references come from the three areas of: Fashion, Cinema and Art Photography. I believe Stewrats theory isn’t as accurate as Goodwin’s as in Beyonce’s videos she always has a strong performance based video with no concept of fashion, cinema or art photography challenging Stewarts theory to be not as good as Goodwin’s.
A media theorist who has a composed set of ideas believes can be applied to any music video.
Andrew Goodwin is a theorist who believes music videos demonstrate genre characteristics. He feels that the band/artists should have many close ups of themselves so it creates an attraction to the audience, For example if it was a Rock Music video Goodwin thinks they should have a stage performance of the band. Goodwin believes that there should be a relationship between the lyrics/visuals and the music/visuals as this makes a music video flow better.
I have chosen the song Diva by Beyonce as i think this video links well with Goodwin’s theory but also challenges it in someways.
In Beyonce’s music video it demonstrates many genre characteristics from her stage performance which is shown mostly all the way through the video which shows it’s a strong point of the video. Although Beyonce is dancing with two other girls, they’re positioned behind Beyonce showing that there less important putting all the focus on Beyonce, even the costumes show this as Beyonce is wearing all black where as the two other girls are wearing black and white, which makes Beyonce the unique one out of three.
Goodwin believes the deamand of record labels their should be lots of close-ups of the artisit as this is what they look for. As Beyonce is performing the camera zooms in on her proving she’s the main focus point in the video letting the audience see close ups of their favourtie artist which premotes the artist.
This video only has one relationship with visuals and lyrics where the lyrics says ‘Diva’s getting money, if you aint got no money then you got nothing on me’ showing Beyonce holding a fan made out of a money showing she’s a true ‘Diva’ and has pleanty of money to go around, and that she’s better than everyone else.
There is no reference to the notion of looking (screens within screens) this is prehaps because the video has no real storyline and is mostly performanced based which has resulted in the video just being a dance routine the whole way through.
As Beyonce is a very unique artist her video has no intertextual reference with other video’s. Beyone loves performing and premotes herself as a true female character as she only has female dancers and band members. She loves to have a strong performance based music video and has the often deep and emotional storyline in some others.
John Stewart is another theorist who believes that the majority of visual references come from the three areas of: Fashion, Cinema and Art Photography. I believe Stewrats theory isn’t as accurate as Goodwin’s as in Beyonce’s videos she always has a strong performance based video with no concept of fashion, cinema or art photography challenging Stewarts theory to be not as good as Goodwin’s.
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